How to Leverage SEO to Boost Brand Awareness & Credibility.| BhatiYaa
Updated: Feb 6
Optimize Your Online Presence with BhatiYaa Digital Marketing and Website Design Services. Enhance your website's ranking in search engines, drive more traffic, build your brand, and boost your business with our expert SEO strategies and customized website design solutions.
What is SEO?
SEO improves your website’s ranking in the search engines. As a result, you can drive more traffic to your website or blog, improve your brand and double or triple your business. Whether it's one word or three-word keyword, make sure all words are there in the right order that people will “search” for them.
1. Organic Search is Most Often the Primary Source of Website Traffic.
The search engines are more prominent than ever because of their ability to provide information and more specifically, direct traffic towards the right product or service. In the past, the search engine was a primarily user-driven experience, however, with a rise in e-commerce and complex website functionality, there is an increase need for search engines that can assist users with making decisions. This is why Google is dominating the market with more than 1 Billion users per month, only surpassed at over 2 Billion!
2. SEO Builds Trust & Credibility.
With the continued use of your website, you can steadily build Authority, Trust and Credibility in your brand. And these 3 things will have a positive impact on your website’s sales activities.
You want your website to be the authority not just on your brand, but on your category. And to do that, you want it to be relevant, interesting, and useful to its users.
SEO takes time, and it takes expertise. It can be hard to keep track of all these elements, but it’s important to follow Google’s guidelines when establishing authority on a healthy foundation.
Consistency and a deep understanding of your audience are the keys to brand authority.
3. SEO is the Best Way to Understand the Voice of the Consumer.
Search engine optimization is the process of improving a website’s performance in organic search results, specifically on organic search engines like Google and Bing. SEO can inform marketing and advertising decisions about relevance, profitability and brand awareness.
4. Good SEO Also Means a Better User Experience.
Google SERP is a systematic display of the results that are pertinent to a user's search. Google recognizes the importance of a positive user experience and has consistently worked to improve the way we find information online.
When users search, they want fast answers. It's even more important on mobile due to the limited screen size and bandwidth. With a carefully crafted experience, both our users and our clients see positive results.
“Google is a big company, with a big voice. If they unleash their full force on the web, the effect is going to be huge.” – Eric Schmidt.
5. Local SEO Means Increased Engagement, Traffic & Conversions.
If you’re looking to increase engagement, traffic, and conversions locally, search engine optimization (SEO) is a key part of that process. By optimizing your site for a specific area or state, you’re putting yourself one step closer to a transaction. In an effort to do just that, local SEOs focus on specific neighborhoods and towns to create a viable medium for your brand’s messaging on a local level.
Local SEO is a unique way to engage with and acquire customers in an area. As they say, “put your best foot forward” by optimizing your local digital properties and getting the most out of their potential.
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